Bridging the Culture Disconnect Between Sales and Marketing

The constant grind toward revenue growth requires mental toughness.?Both marketing and sales teams are part of this grind, facing the same challenges and working towards the same goal. In fact, studies show that when marketing and sales teams work together effectively, they generate 32% higher revenue, retain 36% more customers, and achieve a 38% higher win rate.

So why then do only 8% of all companies believe they have a strong alignment between sales and marketing teams?

In this virtual event we’ll discuss how business leaders can successfully address this issue by exploring the human connection of these teams and how to align them through self-awareness and empathy-based interaction.

The topic will include:

How to bridge the gaps between teams through Values
How to use empathy as a tool to drive ROI
How to connect teams through empathy to drive curiosity, creativity, focus, and action
How to create a feedback-rich coaching culture
How to improve employee retention

The webinar is ideal for:

Sales executives
Marketing executives
Executive leadership
Human Resources